to give some context in '82 most theatrical releases cost $80-100. Wrath of Khan was a test where Paramount sold it at $40. It did very well, then they released Raiders in time for Christmas '83 and it did spectacularly. Those Videodiscs sold for $25 at the time. There was a gas station near me that rented pirate copies of movies from a rental place. Renting a new release back then from a legitimate place tended to be $7 for one night plus a membership and there wren't many copies available so you can see how they worked-out. https://www.nytimes.com/1983/12/12/business/hollywood-gamble...