Until people stop patronizing businesses that do that, and choose to patronizes businesses that don't do that, things will not change.

It's hard to know until they perform the bait and switch. It's certainly not the only reason that brand loyalty is dead, but it's one that's often on my mind. I don't have any confidence that my trust in a brand will mean anything in the long term. A new service exists? Well, it might be nice right now, but if I let myself rely on it the service will become slightly worse over the years.