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Re:Some users say they're getting rid of Fitbit because they... by pmarreck on Wednesday November 20, 2019 @10:20AM (#21584635)
And they were sued due to violating the Electronic Communications Privacy Act.

So, not really "nearly zero incentive" IMHO.

Re:Some users say they're getting rid of Fitbit because they... by heavyset_go on Wednesday November 20, 2019 @12:45PM (#21586276)
They were sued because the public had access to the data and saw what was in it.

If companies share data between parties who want to profit from said data, nobody is going to run to their state's Attorney General over it.