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Re:Thousands flock to Wikipedia founder's 'Facebook rival' by jbc1 on Wednesday November 20, 2019 @04:18AM (#21582344)
You might be interested in this related article by the founder of Signal. It touches on the same point.

https://signal.org/blog/the-ecosystem-is-moving/

"The device’s address book is now the social network, so using phone numbers as an identifier has reduced switching costs by putting a user’s social network under their control. In a way, the notification center on a mobile device has become the federation point for all communication apps, similar to how older desktop IM clients unified communication across multiple IM networks."

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