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Re:How to run your own mail server (2017) by xelxebar on Tuesday November 19, 2019 @11:07PM (#21581007)
Be sure to have a PTR record in the DNS zone of whomever owns your IP address. I have DKIM, SPF and DMARC setup, but my mails were getting sent to spam before rDNS was configured correctly.

More to the point, I discovered this by reading Google's postmaster/bulk mail guidelines. All the other major email providers have similar guidelines, so definitely consult those as a first reference if you are having problems.

There is no mail conspiracy. As always, the problem is DNS.

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