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Re:Facebook, Google Fund Nonprofits Shaping Privacy Debate by joshuamorton on Monday November 18, 2019 @09:21PM (#21570188)
If you put an ad, untargetted, with a bikini clad woman in it, you can be confident the person that clicked it is an 18-26 year old male.

Google's guessing of your demographics is amusingly wrong sometimes (you can see the categories it puts you in).

> With TV, it’s all vague guess on their part about what kind of content people like

People with HBO have disposable incomes. People watching Nick or Disney channel are or have children, whose ages and genders can be further refined based on the shows in question. "You have a 8-11 year old daughter" is absolutely trivial to accurately glean from television, and is basically the single most valuable advertising demographic.

Re:Facebook, Google Fund Nonprofits Shaping Privacy Debate by Retric on Tuesday November 19, 2019 @06:59AM (#21572200)
Google is not Facebook, and the question is what their selling not that the information is official. Anyway, I think you will find 17- and 27+ year old men also click on bikini clad woman.

As to Disney watchers, my male collage roommate used to love those shows. At the extreme end MLP friendship is magic has a vastly wider following than the original target demographic.

They both correlate with demographic data, TV is swimply wildly inaccurate and not tied to a specific individual.