And even political parties. In Belgium the "Green" party (Groen) after the last election finally admitted they were not and never have been an environmental/ecological party after they grabbed control of the former real environment party (AGALEV) in 2003. They successfully bamboozled the green vote just by semantically squatting the name for 16 years.

Never trust a name, as more often than not it just has been hijacked by the most powerful/lucky marketing group.