This is mostly hype, but I am guessing they will adopt an accelerator approach for modern server computing in a data center. There are a few canonical computing pattern inside modern data center:

Data crunching Fungible is already on that

Distributed services a lot of fan in and fan out some kind of chips that can combine IO networking and moderate general computing instructions can be useful

Massive code data storage

Catching servers?

Overall, I see no reason to take AMD Intel heads on... It's not necessarily anyway, no one needs a third x86 player. We want to have true architecture disruptor...