The £7,500 dress that does not exist

Re:The £7,500 dress that does not exist by hnhg on Sunday November 17, 2019 @09:48AM (#21558087)

This headline is so infuriatingly misleading. They didn't spend the money on the dress, they bought the image. The BBC should be above this clickbait.

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Re:The £7,500 dress that does not exist by radarsat1 on Sunday November 17, 2019 @10:01AM (#21558151)

What's the difference?

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Re:The £7,500 dress that does not exist by LeonM on Sunday November 17, 2019 @10:10AM (#21558202)

The difference is that the headline is designed to sound mysterious. It triggers your curiosity on which the article may be about. Was it a scam? Was the dress made out of some magic material that disappears after time? Is it even a real dress? You'll need to read the whole article to figure out what it was actually about.

If the title was something like 'Investor pays 7500 for clothing image', you wouldn't have to read the article.

This is known as clickbait and it is essentially 99% of marketing nowadays.

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Re:The £7,500 dress that does not exist by jvagner on Sunday November 17, 2019 @11:38AM (#21558641)

..and news headline writing, I’d say.

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