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Re:Ask HN: do you use the phrase 'killing it'? If so, WTF do... by keithclark on Saturday January 29, 2011 @12:30PM (#2155814)
yes I use it when I talk about my competitors aka Flickr,43things,and Instagram for the exception of 43things the rest of them are killing it!
Re:Ask HN: do you use the phrase 'killing it'? If so, WTF do... by mindcrime on Saturday January 29, 2011 @01:55PM (#2156054)
I don't use it much, but it means something like "performing really well."

"Those guys are really killing it" is roughly equivalent to:

"Those guys are really ripping it up."

"Those guys are really shredding."

"Those guys are cooking with gas now."

etc.