Good points, I think the author of this article draw parallels to closely. That auto shop had good routines that's all. A bunch of them don't have good routines but instead have good enough ones and they can still manage and get by if there are not too many competing car services around. In software development it would often mean that the business won't succeed because you are competing at almost a global scale and location means little or nothing to your customers unless of course you're in SV.