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Re:How Google uses blacklists, algorithm tweaks and contract... by zepto on Friday November 15, 2019 @03:03PM (#21548214)
That thread with Matt Cutts looks terrible for Google.

In it he admits that the site is being penalized for having prominent ads above the fold.

90% or more of Google’s revenue comes from presenting prominent ads above the fold.

How is demoting the organic results of sites that use the same business model that it does not the epitome of anti-competitive behavior?

Re:How Google uses blacklists, algorithm tweaks and contract... by WalterGR on Friday November 15, 2019 @03:37PM (#21548498)
In it he admits that the site is being penalized for having prominent ads above the fold.

Yep. And so I removed all advertising from the site for months.

There was absolutely no change in ranking.

Matt Cutts also wrote, "Your site is also affected by our Panda algorithm..."

My website had citations of slang use. By definition citations are 'duplicate content' since they also exist somewhere else.

So I removed all citations from the site for months.

There was absolutely no change in ranking.

The 3 claims Matt Cutts made were:

1. "...the only manual webspam action I see regarding onlineslangdictionary.com is from several years ago (are you familiar with a company called Web Build Pages or someone named Jim Boykin?)..." Wrong. I've never heard of him or his company, I've never worked with anyone involved with SEO, and there was never a change in ranking / site traffic that would suggest that my site had a penalty. Given the very very dim view of SEO practitioners among technically savvy people, I can only assume that his implication ("are you familiar with") was designed to discredit me here.

2. "You're affected by a couple algorithms in our general web ranking. The first is our page layout algorithm... your site has much more prominent ads above the fold compared to Urban Dictionary." Wrong. (As above, I removed all advertising from the site.)

3. "Your site is also affected by our Panda algorithm." Wrong. (As above, I removed all citations from the site.)

I can't say that anything Matt Cutts told me was truthful.

Re:How Google uses blacklists, algorithm tweaks and contract... by im3w1l on Saturday November 16, 2019 @10:19AM (#21553040)
Putting ads above the fold makes a site worse for users. This doesn't mean it's immoral, and it doesn't mean it's the wrong thing to do. You are trading of the amount of value you provide and ability to capture a portion of that value. Capturing value can be essential to continued existence of the site, and ability to create more content.

However, Google search is acting on behalf of the users, trying to find them the result that brings them the most value. And everything else equal, that is the one without ads above the fold.

Re:How Google uses blacklists, algorithm tweaks and contract... by zepto on Saturday November 16, 2019 @12:49PM (#21553895)
The argument that Google is acting on behalf of users is contradicted by the fact that they put their own ads above the fold.
Re:How Google uses blacklists, algorithm tweaks and contract... by dave_b on Friday November 15, 2019 @06:52PM (#21549888)
Business model has nothing to with anti-competitive behavior, it’s about being in the same industry / providing the same service.
Re:How Google uses blacklists, algorithm tweaks and contract... by zepto on Friday November 15, 2019 @06:55PM (#21549897)
Suppressing sites that display advertising seems like it is anticompetitive behavior against other ad networks, no?
Re:How Google uses blacklists, algorithm tweaks and contract... by strbean on Friday November 15, 2019 @07:42PM (#21550102)
Only if they targeted sites that didn't use AdSense and let sites that did use AdSense place ads wherever they wanted.
Re:How Google uses blacklists, algorithm tweaks and contract... by zepto on Friday November 15, 2019 @10:00PM (#21550700)
Since their own ads on the search results page are not targeted that is a clear yes then.