Oh, absolutely, and being a former tech worker in the advertising industry, I'm intimately familiar with that line of thinking. When you're trying to inspire the workers, it works (I used it), but now I hate it for the dishonesty of the framing. That's also why it'll take very unique circumstances for me to ever go back to that industry.

>"Teach them to crave fast data insight from the their analytics software for marketing campaigns" lacks the same sense of romance or moral imperative."

I'm not sure what your specific role in the industry was. However while it may not have the same sense of romance or moral imperative as something else, it can still help rally great teams around causes. I've found people, particularly teams of data-driven marketers, can get quite excited when seeing a business grow directly because of insights they distilled from data. It's the feeling of making a tangible impact.

I won't discuss my specific role in order to keep what shred of my anonymity might be left.

My response was mostly aimed at statements like one of 8ytecoder's examples: "Let's improve the accuracy of ad targeting so small businesses can reduce their spend but attract customers and grow". This is because the focus on small businesses is often a foil, and reality is much more morally ambiguous.

Actual small businesses are at the far end of the long tail. Very few companies primarily serve small businesses or primarily make their money from small businesses. In practice, in order of how much money is spent, the list goes: (1) large brands, (2) local/state franchises and political campaigns, (3) small businesses.

Most companies (Google/Facebook, for example) might coincidentally serve small businesses, but the real infrastructure and engineering investments are for the other two groups.

Small businesses tend to be the least sophisticated of the campaigns, because they honestly don't need much sophistication. Their numbers are too low to bring in real data science anyway, so it's more about being savvy at community presence. However, when you get to franchises and politics, the sophistication really kicks in.

Also, some of those small/medium businesses were for things like predatory lending companies. That realization made me stop and think for a moment about what "small business" actually meant.

Point being that I've seen and used (earnestly, at the time) small businesses as a sort moral foil while actually aspiring to develop technology for the other groups. And you believe it because you're paid to believe it.

In general I agree with everything you're stating wrt accuracy of the statement. In context of motivation though, people are all different. And in this case I think there's a type of person who is internally motivated by seeing the results of their decisions and hard work.

In that context, trying to make it about the businesses you are serving (external validation) may not be as interesting to that person as making it about them finding the key to the optimization settings that unlocked growth for the team and business that is credited to them. Helping them celebrate via recognition or whatever else drives that individual can let them get more out of the win than they otherwise would have, and become more engaged in their role.

The big brands also have ecosystems of thousands of small businesses that supply and support them.

The framing doesn't have to be dishonest. But if your company really has NO 'goal' or 'vision' beyond 'make as much cash as possible'...then maybe frame that instead of making up a bigger goal. "Lets become titans of our industry, and fly around the world in private jets" or some other relatively soulless goal. Still inspiring to the right folks, but not dishonest!

Framing isn't dishonest if it's true ;) helps if you believe it yourself.

Hm. We might be imaging different scenarios but I'll try to puts words to my agreement with the "dishonesty" thing :)

Feels like it's shining the light of attention at the spot most aligned with human desires, but usually at expense of shrouding the holistic goals (which might not be in interest of participants).

It might be true, but the framing could still be dishonest because the specific focus is often intended to distract from a less savoury whole. <3

"Our mission is to organize the world’s information and make it universally accessible and useful."

"[REDACTED]'s mission is to give people the power to build community and bring the world closer together."

"Our mission is to be Earth's most customer-centric company."

"[REDACTED]'s mission is to bring transportation—for everyone, everywhere."

Yeah, I do not know why but I do not feel very inspired by those ...

>organize the world’s information and make it universally accessible and useful

Not inspired by that? Is it too abstract? Asked another way, what kind of mission would inspire you? FYI I do agree with the general sentiment by munchbunny.

I'm very inspired by inspirational things - but can't believe there's anyone left who would feel real inspiration from those. Perhaps the first company that decided their mission would be "to make the world a better place" would have sounded (and maybe even been) good - but now it's just meaningless word-salad disguised as a profound statement. It's the "trite motivational poster" of the business world.

In a way those statements all would have been inspiring when the company set out and the world didn't have those things. Is it possible that those companies have achieved those missions to such an extent that it's no longer inspiring? That would be the mark of an epic success. The question is what comes next?

moralestapia's point, as I understand it, is cynicism towards broad, idealistic mission statements because large tech companies with them still have a history of using their employees in what he/she perceives to be immoral ways.

The mission statements mentioned, in order, correspond to:

* Google * Facebook * Amazon * Uber

Because we've been hearing such phrases so often that we are now immune.

good idea. however, the moment you get people on staff buying in to that, you should probably have some mechanisms to listen to their ideas too.

Every time I buy in to some sort of corporate mission statement and believe it, I want to actually help get there.

If I'm being told to do something which obviously/patently won't get there - because I've done XYZ for 25 years and I know the ramifications/impact of these decisions, and I know they don't get us closer to "mission statement" - I want my input and direction to be heard/heeded. Not always 100% "do what he says", but... when you simply ignore my warnings, and my outcome happens... I lose interest in your "mission statement".

Sure, you could do that. But honestly, as a worker drone it all sounds like corporate bullshit to me. No one says things like, "Lets do this well so we can make more money so we can get paid more" or anything actually truthful like that.

That’s what we call “lying”.