I guess money caused it. When you have a market-cap of $900+ billion you’re not going to keep up with promises made back when you were “only” a $90 billion company or a $9 billion company. I remember the pre/IPO days when each index update was followed almost religiously on webmasterworld.com and where an user called Googleguy (supposedly Matt Cutts) was implicitly promising all the website owners in there that Google was our friend, that they were never going to become a portal and that they would never steal anyone’s content.