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Re:Why Dropbox Succeeded and Syncplicity Didn’t by l3amm on Friday January 28, 2011 @04:11PM (#2153539)
I think this dovetails nicely with Mark Suster's article from awhile back: http://www.bothsidesofthetable.com/2010/03/22/6-tips-to-buil...

Basically, active engagement with journalists is key to getting the right press, especially in a competitive market.

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