I'm pretty sure the USB Implementers Forum is controlled by interests that think they benefit from things being confusing.

At least, I can't think of any other explanation for allowing 1.5Mbit/sec and 12Mbit/sec devices to call themselves 'USB 2.0'

There was a comment about that here on HN a few months back and that kind of convinced me that it's to enable the very-very cheap gadgets to be at least compliant. Cheap chips, slow clocks, but at least they follow the protocol. At least that's the theory.

Because nobody would follow them anyway.

Apple wants white cables, some people want red, blue or yellow cables, so on. And the connectors are so small there is no place to put anything on them.

That's not true. It'd help a lot. Apple can use their cable and simply not say that it's USB3/TypeC/FancyX. No one would care if it would actually work.

But at least there were clear markings for those who care.

It would take up about 2 cm on each end of the cable, a set of bands, like a barcode. It doesn't even have to be that strikingly different in color.

I just want to find out who at Dell is responsible for perpetuating the use of black markings on a dark-grey background.