Re:Nike won’t sell directly to Amazon anymore
by inferiorhuman on Wednesday November 13, 2019 @06:33PM
(#21530995)
Yeah, alright, because marketing and the higher-ups will be totally a-ok with all of those missed opportunities...not?
And what does the spam cost in terms of lost sales?
Especially isn't going to happen. The marketing team is honestly stupid if they don't do this. If a customer has purchased something, companies do everything they can to encourage a repeat purchase. Part of that is offering newsletters on updates for new products or sales.
You know how to encourage repeat business? By not spamming me. I've got a list of companies that continue to spam me that I'll refuse to patronize. I'd say the marketing team is honestly stupid if they annoy paying customers.
A recent example in my life was signing up for a warehouse club type membership. It's a company that's well known for treating their employees and customers well. I signed up online and went to the local store to complete the process. As I was completing the in-person part of the process the employee helping me kept pushing the store credit card (annoying but not a deal breaker). By the time I got home a couple hours later I'd gotten multiple emails from the company. No problem, right? Welp the server(s) handling the unsubscribe requests was offline. I could get the unsubscribe landing page but nothing else. Online chat support was a 10-15 minute wait. A phone call was similar. Eventually I found some corporate email addresses and fired off a few missives. End result? Someone in corporate support managed to unsubscribe me but I'm deciding between outright cancelling the membership or purchasing a few loss leaders and then cancelling the membership. How's that for a missed opportunity?
Another great example is Newegg. They had a promo a couple years ago that required me to sign up for their spam mailing list. I subscribed, used the discount, and unsubscribed after a constant barrage of irrelevant crap. They've also started allowing third-party sellers. As a result of both of those behaviors Newegg went from one of the first places I looked for computer components to one of the last just like that.
It's death by a thousand paper cuts really. If your company insists on opting me into more noise I'll shop elsewhere.
And what does the spam cost in terms of lost sales?
Especially isn't going to happen. The marketing team is honestly stupid if they don't do this. If a customer has purchased something, companies do everything they can to encourage a repeat purchase. Part of that is offering newsletters on updates for new products or sales.
You know how to encourage repeat business? By not spamming me. I've got a list of companies that continue to spam me that I'll refuse to patronize. I'd say the marketing team is honestly stupid if they annoy paying customers.
A recent example in my life was signing up for a warehouse club type membership. It's a company that's well known for treating their employees and customers well. I signed up online and went to the local store to complete the process. As I was completing the in-person part of the process the employee helping me kept pushing the store credit card (annoying but not a deal breaker). By the time I got home a couple hours later I'd gotten multiple emails from the company. No problem, right? Welp the server(s) handling the unsubscribe requests was offline. I could get the unsubscribe landing page but nothing else. Online chat support was a 10-15 minute wait. A phone call was similar. Eventually I found some corporate email addresses and fired off a few missives. End result? Someone in corporate support managed to unsubscribe me but I'm deciding between outright cancelling the membership or purchasing a few loss leaders and then cancelling the membership. How's that for a missed opportunity?
Another great example is Newegg. They had a promo a couple years ago that required me to sign up for their spam mailing list. I subscribed, used the discount, and unsubscribed after a constant barrage of irrelevant crap. They've also started allowing third-party sellers. As a result of both of those behaviors Newegg went from one of the first places I looked for computer components to one of the last just like that.
It's death by a thousand paper cuts really. If your company insists on opting me into more noise I'll shop elsewhere.