Yea, but in my comment I didn't care about Google. We were talking about money going directly to content providers, to compensate for the fact that they don't make ad money off of me.

But do you care about all the services google provides? Do you use their search, email, etc? Those would also be things you would need to pay for.

Sure, and I'd love to see prices for those too. $200/m I doubt, though. Purely search though, nothing else from Google (I pay for my email/etc)

To say though that Google has to get a piece of the $200/m that some blogger makes assumes of course that Google is the ad provider. Not sure, but it seems like a weak argument.

I wish I could start seeing the real no-ads costs here.

Market cap has nothing to do with how much ads are worth, it is just how much people are willing to pay for Google stock.

Google's revenue from ads could be useful, though.