But am I really supposed to fill out a DNSMPI form every time I interact with any business? How many new businesses do you think you interact with on a given day? I suspect it is a lot.

Opting out is an unreasonable burden and there's a reason why almost no one does it. And yet we know consumers want privacy, so there is clearly a larger structural problem here.

We already know the solution! Make data collection opt-in.