CCPA has enough common elements with GDPR that companies are likely to look for a set of practices that meets both in as many cases as possible. I'm hopeful that while the CCPA may lack the full width of GDPR's effect, it will push companies that were special-casing the EU to apply GDPR practices to the US as a whole as well or the entire world.

Very few companies are going to want to maintain a separate GDPR strategy, a separate CCPA strategy, and an unregulated strategy, and then selectively apply each to various users. As more jurisdictions jump on board with privacy requirements, hopefully globally consumers will get the benefits of the strongest passed regulation in each category.