I'm not asserting that Trump is personally racist, nor that all of his platform is racist. I think the term 'racist' as a concept has such divergent meaning across society that it's rarely useful. I'm saying he is leveraging the dimensions of the current political landscape to his advantage (something he has bragged about having no scruples in doing), which includes exacerbating racial tension. Is it more a projection of his followers than himself? Probably.