I see you're point, but the internet is a free market and people where bad websites will be deserted due to market forces, and not due to regulation of one company.

I leave and never come back to cumbersome websites. Even my grandpa does that, though he just doesn't like the bad experience, he knows nothing about scripts.

If this step Google treats the internet like its one of its products, and Google must ensure good user experience for its products. But no, it's not, it belongs to everyone.