You forget that those devices are always on, always listening.
If it misheard you it can do bad things: https://www.theguardian.com/technology/2018/may/24/amazon-al...
Some related links: https://www.iot-tests.org/2017/06/careless-whisper-does-amaz... https://arxiv.org/abs/1707.08696
At the same time I think people have become more privacy-aware in general and started to demand less bulk data collection. So they might accept certain risks of getting hacked but not necessarily submit to terms of service that allow bulk collection.
When you make the argument that “no one said the keyword so it isn’t uploading!”, you aren’t considering that it’s listening for voices, your voice, your SO’s voice, how many unique voices, what time they are talking, what temperature it is, if there is a TV or music on, what station it’s on via pattern recognition, all manner of meta data that DOES NOT require a keyword or a large outgoing data stream.
It could store meta data for days and dump it with a single MQTT packet which it’s sending all the time, and they’re all encrypted.
We flat out have no idea what these things are doing on the data collection end that doesn’t have to do with someone saying “Alexa” first.
On the other hand, I still think people can analyze the hardware and software running on the devices. If there are "black boxes" doing something unknown, we should be worried, particularly if they are always powered on and have the processing capability to analyze audio content.
Still, the original claim in the article was that there is a lot of this metadata being uploaded right now. I don't think anybody has verified that claim, even if it could be true.
I think the article misses the point here. Alexa is not supposed to summon you anywhere, it's supposed to be omnipresent like the "computer" in Star Trek. Being more proactive would just be similar to receiving smartphone push notifications. Maybe the real worry is about getting too many of those notifications from Alexa, which is obviously something Amazon needs to be careful with.
I also couldn't find any mention of Alexa being "among the world's greatest data collectors" in the referred infographic. I don't doubt that it collects a lot of data in terms of terabytes since it's all audio, but is there really so much information content in those commands people occasionally utter to it?