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Re:Targeted ads are one of the world's most destructive trends by fizx on Saturday November 09, 2019 @03:09PM (#21493993)
My brother built a wedding photography business in ~2008. He filled out the entire first summer of bookings with $50 of highly targeted facebook ads (female, engaged, 200mi radius).

The same ads today would be much more competitive, but there's a huge amount of leverage here.

Re:Targeted ads are one of the world's most destructive trends by sanxiyn on Saturday November 09, 2019 @03:15PM (#21494037)
Facebook ads were so underpriced for a while, you could get 10x ROI. Nowadays you get what you pay for.