Competitor comparison? Most (SaaS) sites would benefit from stating - plainly and clearly - what features they offer and what are the benefits from those features. The whole "free trial" approach is a joke. My time, no one's time, is not free.

If you can't communicate the essence of your product to me [1] then I can only presume you don't know. That's not a good sign.

[1] Everyone is always asking "Why should I care?" if you don't care to answer that then I'm not going to care either.