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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by jefftk on Thursday November 07, 2019 @07:59AM (#21472761)
If you can ethically do something (show ads) or not do something (not show ads) it's equally ethical to run an experiment where you do the thing some of the time and measure the effect.

Internet companies run A/B tests all the time, and it's not controversial.

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