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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by davidedicillo on Wednesday November 06, 2019 @11:59PM (#21470540)
Not at FB anymore but I would assume your hypothesis isn't too far from the truth. It's also true that there are hundreds of thousands of small businesses that thrive thanks to online advertising.
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Re:What do we really know about the effectiveness of digital... by tomrod on Thursday November 07, 2019 @05:48AM (#21472084)
The US currently has about 25M small businesses. How many of them use digital advertising? What testing is done to ensure their ROA isn't a waste?
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