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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by jsonne on Wednesday November 06, 2019 @10:42PM (#21470208)
I'm running a campaign that spends about $10,000 a day for a brand on Facebook. In fact at that level they will run said brand lift study for you. So yes, despite this articles implication the data does exist and we do know the difference between advertising to an audience and not.
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Re:What do we really know about the effectiveness of digital... by mac01021 on Thursday November 07, 2019 @05:16AM (#21471928)
That's millions per year. What general class of industry are you in?
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Re:What do we really know about the effectiveness of digital... by djhn on Thursday November 07, 2019 @09:05AM (#21473249)
The average "target" client on the lead list of your average big name advertising agency in a European country with a population of 50 million will have a yearly spend of 50-100 million across all channels, with 1-10 million going on agency fees excluding 3rd party costs. 10k per day on Facebook is a small consumer start-up levels of adspend.
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Re:What do we really know about the effectiveness of digital... by jsonne on Thursday November 07, 2019 @08:49AM (#21473111)
1. In the grand scheme of advertising it's actually still a fairly small budget. 2. For this advertiser they really only advertise q4 so it isn't quite that much. 3. It's a CPG in a grocery store is all I can really say.
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