(Just as an FYI, the last time I checked that number was staggeringly skewed towards sales/marketing/evangelism teams rather than coders. Not that your point is diminished.)

Those people probably have more access to PII than staff engineers - that's who the data is for.

Hardly. They get the filtered data that SEs designed for them to get, probably on an account-by-account basis. It’s the raw data SEs have access to that we are mainly talking about here.

It doesn't need to be 1% of staff, it just needs to be a few dozen people (distributed geographically across the globe) who have root access.

Moreover, anyone seeking privileged access will percolate into such roles.