Re:What do we really know about the effectiveness of digital...
by JohnFen on Wednesday November 06, 2019 @06:46PM
(#21468870)
> I wish ads were better or more relevant
I honestly don't. I actively don't want ads to be tailored to me, and not just because doing that requires spying on me.
In the past, most of the value that ads have given me have been as indicators of the target audience for content. For instance, I can leaf through a magazine I've never heard of and know, based on the ads, whether its a magazine I'm likely to enjoy.
Targeted ads completely destroy this value proposition, leaving ads without much value to me at all.
I honestly don't. I actively don't want ads to be tailored to me, and not just because doing that requires spying on me.
In the past, most of the value that ads have given me have been as indicators of the target audience for content. For instance, I can leaf through a magazine I've never heard of and know, based on the ads, whether its a magazine I'm likely to enjoy.
Targeted ads completely destroy this value proposition, leaving ads without much value to me at all.