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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by avip on Wednesday November 06, 2019 @05:52PM (#21468465)
You make it sound as if advertisers do not A/B test. My experience says they do. But YMMV I guess.

It's obviously hard to convince an advertiser that her work is meaningless.

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