Re:What do we really know about the effectiveness of digital...
by harry8 on Wednesday November 06, 2019 @05:49PM
(#21468444)
> So 16 years ago it has been shown that advertising for your own brand name is worthless.
Chanel and every fashion brand that has a reall business in selling stink, Coca Cola, evian, Mercedes, JP Morgan ... We could list them all day. In fact just about all companies that rely on brand perception. All of them Beg to differ
with that. And they have market cap that backs that view.
Glossy magazines, television, fancy Cinema ads, Point of Sale, event sponsorship. Nothing online. Ever. At least that I'm aware of and who can miss their advertising without which they have zero business.
Especially consider the stunning success that is Chanel selling $100+ bottles of stink that literally has a manufacturing and delivery cost of cents each. Cost of goods sold is a little higher than that when they include the brand marketing. Without it, not doing much business. Elon Musk has achieved the same, not stupid fashion shows but he is a media event and it reinforces Tesla's brand - that's brand marketing. He's brilliant at it. It's been weeks since a huge Musk media circus, he's hired the onion writers too, must be one worth millions coming up in your favourite news source soon...
Chanel and every fashion brand that has a reall business in selling stink, Coca Cola, evian, Mercedes, JP Morgan ... We could list them all day. In fact just about all companies that rely on brand perception. All of them Beg to differ with that. And they have market cap that backs that view.
Glossy magazines, television, fancy Cinema ads, Point of Sale, event sponsorship. Nothing online. Ever. At least that I'm aware of and who can miss their advertising without which they have zero business.
Especially consider the stunning success that is Chanel selling $100+ bottles of stink that literally has a manufacturing and delivery cost of cents each. Cost of goods sold is a little higher than that when they include the brand marketing. Without it, not doing much business. Elon Musk has achieved the same, not stupid fashion shows but he is a media event and it reinforces Tesla's brand - that's brand marketing. He's brilliant at it. It's been weeks since a huge Musk media circus, he's hired the onion writers too, must be one worth millions coming up in your favourite news source soon...