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A comment on What do we really know about the effectiveness of digital advertising?. Parent comment

Re:What do we really know about the effectiveness of digital... by sharemywin on Wednesday November 06, 2019 @05:27PM (#21468247)
What if advertisers jack up the cost of advertising to the point that competitors can't get a foot hold. Don't think of advertising in terms of ROI. Think of advertising as a form of extortion.
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