If I'm diving into buying something like a bed, I'm never looking at regular advertising. I'm trawling through forums and old message boards, looking at sites that do direct sales, reading reviews, looking at pictures, going to an actual store to touch and see a thing. Advertising is a skewed view of something I want to buy where they try to convince me it's 110% beyond my wildest dreams and expectations. It's not, never will be. I just want something that's about 80% there and to confidently know it's good enough.