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Re:Know Your Customers’ “Jobs to Be Done” (2016) by andygcook on Wednesday November 06, 2019 @03:00PM (#21466517)
This video from Clayton Christensen gives a good summary of Jobs To Be Done using milkshakes at a fast food restaurant as an example: https://www.youtube.com/watch?v=sfGtw2C95Ms

Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly. For a professor, you can imagine that's not ideal. So he went out and bought Rosetta Stone and taught himself how to talk again. I was blown away and besides a few small stutters during the talk, I barely noticed. That story of grit always stuck with me as a truly remarkable example of how versatile humans can be.

Re:Know Your Customers’ “Jobs to Be Done” (2016) by x2f10 on Wednesday November 06, 2019 @07:28PM (#21469184)
Interesting video. I'm sad there was no answer. How do you improve the fast-food milkshake in this scenario?
Re:Know Your Customers’ “Jobs to Be Done” (2016) by RoboCheeks on Wednesday November 06, 2019 @10:20PM (#21470110)
I feel like the “ideal” option would be to create something milkshake-like (takes a while to eat, is filling) and take away some of the negative aspects of milkshakes (lots of sugar, unhealthy).

Introducing “Morning Protein Boosts” all the vitamins and minerals you need to start your day, in a semi-frozen liquid form.

Re:Know Your Customers’ “Jobs to Be Done” (2016) by x2f10 on Thursday November 07, 2019 @02:15PM (#21476330)
Damn - you're good. I will keep you in mind if any marketing positions open at my company.
Re:Know Your Customers’ “Jobs to Be Done” (2016) by bartread on Thursday November 07, 2019 @12:28AM (#21470692)
> Unrelated, but I saw Clayton Christensen speak at a conference years ago. He started out the talk by telling everyone that he had a stroke years earlier and after it, he couldn't speak clearly.

Business of Software in Boston, or San Francisco?