Re:What do we really know about the effectiveness of digital...
by criddell on Wednesday November 06, 2019 @03:00PM
(#21466513)
> For online ads, 99.99% of ads are not relevant to me.
This is what pisses me off about ads based on user tracking and surveillance the most. Google (and others) have been building very detailed profiles of us for two decades now and the ads still suck.
The ads that work are the ones that pop up when you search for a particular topic (e.g. "plumbers in austin"). They don't need a user profile to serve those.
This is what pisses me off about ads based on user tracking and surveillance the most. Google (and others) have been building very detailed profiles of us for two decades now and the ads still suck.
The ads that work are the ones that pop up when you search for a particular topic (e.g. "plumbers in austin"). They don't need a user profile to serve those.