Well, for many people BASIC with "goto 10" feels natural and easy. Maybe for most of us, if the programs are small. The question is: How do we deal with increasing complexity? FP is an answer, OOP is another (certainly not orthogonal) one. But people learn some traditional imperative OOP language at college and stick to it. They are told "goto considered harmful", but "imperativism considered harmful" did not really make it in their head.