You're writing as if food delivery was a new thing and therefore completely unknown. If my local bakery can get UberEats worked out, I'll boldly state that a company like Krispy Kreme can probably afford a lawyer or two to read a contract without evaporating 1.5 million dollars or whatever.

Fire someone, reduce bonuses, perhaps a stern look at the next regional meeting. Figure it out people. Good grief. Companies complain about slow revenue growth while leaving obvious money on the table. This example was a business refusing a $1000 or similar per month. That might not be much to you, but I'm fairly sure a franchisee would notice that. $12k/year is measurable for most small businesses even if you wouldn't even notice that amount.