Close your eyes. Pick a direction randomly. Point. What are you pointing at? You're pointing at something that took over a billion dollars of software to get to your door. Software at the exchange, at the bank, at the office, at the factory, on the loading dock, on the ships, controlling the trucks, in the supply chain, running the register, in your car.

No, web is not the last refuge of software, and $20/mo. is not a high price point.