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A comment on Backcountry.com sues anyone who uses its namesake. Parent comment

Re:Backcountry.com sues anyone who uses its namesake by saalweachter on Tuesday November 05, 2019 @11:15AM (#21453687)
I understand the desire to protect your trademark, but if you want to make a trademarked brand part of your business, maybe don't build your business around a generic term?
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Re:Backcountry.com sues anyone who uses its namesake by a3n on Tuesday November 05, 2019 @12:01PM (#21454224)
Maybe building your identity on something generic but relevant is a good way to crush the competition.

Or even companies that are not at all in competition. See the story on Lemonade and T-Mobil currently on the front page. https://news.ycombinator.com/item?id=21453626

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