Re:Uber Q3 Results
by duncanawoods on Tuesday November 05, 2019 @06:29AM
(#21451396)
Airlines are the prime example of a race to the bottom unprofitable “bad” business.
It’s clear that airlines do not have brand loyalty sufficient to create significant margins like Apple or some such.
It's easy to stick with something when it's working for you:
> If I need to go somewhere, or get home, Uber has never let me down.
The real test of brand loyalty it staying with them after a few bad experiences.
There's one airline in particular that I dislike simply due multiple bad experiences. I vocalise this significantly. I still book their flights if it's the cheapest: I'd argue to myself that (a) flying is a transient experience and (b) I'll use the saving for a 'free' lounge pass, taxi to the airport, etc.
I wouldn't assume that just because people vocalise brand loyalty, means that they stick with it when it's time to open their wallets.
> At least for me uber has huge brand loyalty, it’s sitting in the dock of my iPhone
Hear hear. It feels to me that brand loyalty arguments are really opinions being extrapolated to the rest of the population. For example, one can reasonably argue airlines don't command any brand loyalty for the average traveler and how they are in a race to the bottom, yet many people will readily tell you how much they hate X airline or how they love Y airline. One could say the same of hotels, shampoos, socks, what have you. There always are those that don't care for the brands, and those that do.