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A comment on Stop guessing. Use A/B testing to determine ideal price for your product.

Re:Stop guessing. Use A/B testing to determine ideal price f... by bnoland on Wednesday January 26, 2011 @03:06PM (#2144875)
What if you do display different prices, but at the end of checkout you surprise them and charge everyone the lowest price in your range.
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Re:Stop guessing. Use A/B testing to determine ideal price f... by jeremydavid on Wednesday January 26, 2011 @03:42PM (#2145041)
That is a really interesting idea.

The only issue I would see with this is that having the sudden "We lowered the price!" message would influence conversion rates at the final step.

You would have to measure and compare the number of "add to baskets" and "proceed to check outs" and not the revenue / conversions.

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