Fair point, I think there's a fundamental difference between the data collection done by a company like Uber or the FANG or whatever and the data that other companies collect in the normal course of business but it's hard for me to think of a good definition for the difference.

There's also the idea that maybe we should have total access to a currently unthinkable amount of data [0]

[0] https://www.wired.com/1996/12/fftransparent/