How to Build Content That Converts Into Users

Re:How to Build Content That Converts Into Users by wccrawford on Wednesday January 26, 2011 @11:28AM (#2143757)

You can't turn content into users. You can, however, create content that attracts or keeps users.

As for the word 'User', it's more correct than the alternatives. 'Customers' are where you get your revenue from. Free and/or ad-supported? You users aren't your customers. Sure, they're 'people' too, but so is everyone who doesn't use your product.

And despite Ty's triple post about video, I think videos are almost always horrible. Don't do a video if you can't adequately show your product with it... And don't rely on JUST a video. You'll miss everyone who doesn't have 10 minutes of time to waste. (And for the love of money, don't make it longer than 10 minutes!)

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Re:How to Build Content That Converts Into Users by rubeng on Wednesday January 26, 2011 @11:41AM (#2143800)

Videos are great as a supplement but they should be kept to 1 minute. Mine is 1:30 and it's still longer than I'd like.

[ Parent | on HN ]

Re:How to Build Content That Converts Into Users by wccrawford on Wednesday January 26, 2011 @01:10PM (#2144219)

I went with '10' because some things really can't be done in 1, and 10 minutes is the absolute most I would ever consider watching for something to sell me on something. It's pretty hard to get me to watch advertisements in the first place.

[ Parent | on HN ]