That's what happens when non-tech companies make products with fixed firmware, and don't back it with a commitment to upgrade and maintain it - almost SaaS like.

It's hard to go back to a regular (non-upgrading) car after driving a Tesla, for example. If some camera maker realises that software is just as important as hardware, and continuously upgrades one model for 5 years, including tight integration with apps, I'd buy it in a heartbeat.