A science outreach job I had (in Australia) took special care to ask for consent for photos for their media page. If no consent forms were received, then they got a fluoro yellow sticker to wear so that photos were not taken. I was told that the reason for this is that some children are hidden from their bio-parents because said parents were bad people. We didn't want to risk the stalkers/bad parents from finding vulnerable children so no photos without a consent form.

I think this is the implication that should be considered in this situation and I think this makes Ring either very stupid or very greedy (or both).