Rust is in completely different spectrum and doesn't compete with Go. It's much more complex, harder to write and read. That's the cost of safety. For kernel or browser engine - that's the compromise people are willing to take. For other applications - better use something else.
I respectfully disagree. Go's primary goal was to be (superficially) easy to use and familiar. Because of this, it fails to tackle the big issue with doing concurrency in most prior mainstream languages. Go has mutable state deeply baked into the language and makes it difficult to work with immutable data. Go is not necessarily easy to use if ones goal is to build correct concurrent software.
My understanding of Go's design aesthetic is that it prefers to be explicit about things that could impact performance, which is probably why it prefers simple data structures with explicit synchronization.