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Re:Google Buys Fitbit for $2.1B by slightwinder on Friday November 01, 2019 @10:06AM (#21418967)
Google Maps, Google Earth, Youtube, Google Ads, all started from aquisitions, to name the big services. They have many more small services and features coming from aquisitions.

See https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitio... for a good chronologic list.

Re:Google Buys Fitbit for $2.1B by cknoxrun on Friday November 01, 2019 @10:47AM (#21419371)
Absolutely, and I would add Google Analytics to that list of "big services" as well.
Re:Google Buys Fitbit for $2.1B by corford on Friday November 01, 2019 @12:49PM (#21420899)
Ah yes, urchin! God that's a blast from the past.
Re:Google Buys Fitbit for $2.1B by scarface74 on Friday November 01, 2019 @10:21AM (#21419136)
Google ads - where they did advertising on their own site was homegrown. DoubleClick helped them expand to other sites. None of their hardware acquisitions have been successful. Android hadn’t developed a piece of hardware when it was acquired AFAIK.