> Call them what you want (protestors/agitators/woke/etc), but I get the feeling that they're getting a disproportionately large amount of focus from the media and I guess management.

Explicitly so. Loud voices make headlines, headlines get clicks, clicks get ad revenue. The entire industry is geared to produce maximum clicks and, ergo, maximum loud voice. This has been the theme for a while now.

The issue, though, is that Management can ignore a couple of angry cranks -- or just fire them -- but they can't avoid news articles.