I think some of this is exacerbated by modern pillars of machine learning and data science. Competition sites like Kaggle are entirely based on maximizing test set accuracy, and so winning submissions these days are huge morasses of ensemble methods that are trained for days and weeks on GPUs, but in the end they are often only marginally better than some of the fairly basic standard approaches. And when companies like Google are building their bots for Go or Starcraft, they are using cutting edge techniques. When people see that and get inspired to get into data science, thats what they want to do, even the the majority of problems are more rooted in data quality, thoughtful understanding of the problem, and more rudimentary methods.
Its also the result of some of the rhetoric of important figures in the field. Yann LeCun has pushed back strongly in the past on criticisms of modern day machine learning's occasionally lack of concern with introspection and model understanding. Judea Pearl, a Turing award winner for his work in machine learning, devotes large portions of his pop-sci The Book of Why attacking the field of statistics on the whole, as well as engaging in multiple attacks on historical influencers in the field with such ferocity it borders on character assassination. He has even rebuffed modern critics, such as the very widely respected Andrew Gelman, by saying they are "lacking courage" by failing to accept his "revolutionary" causal inference methods over the traditional ones used in statistics.
The attitude is driven a lot by the people and institutions at the top, and as someone in the field, I unfortunately encounter this kind of thinking way too often.
As a perfect example of this is the trend in most places I've seen where data scientists strive to increase the complexity of their model (so they can prove how "smart" they are). A huge part of a software engineering education (whether in the classroom or in dev shop) is learning that complexity is the enemy. No engineer would choose a 3 layer MLP over a simple linear regression for an imperceptible improvement in performance.
The additional irony of all this is that a decade+ ago a software engineer who had strong quantitative and numeric programming skills was rare and an elite find. You would have thought that the data science boom would have dramatically increased the number of these people but I find them even rarer.